Search Engine Optimization, aka: SEO

If properly executed, SEO is a golden opportunity." J. Bowers Search Engine Optimization a Golden Opportunity

Search Engine Optimization for Google Rank

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What It Is and How It Works

Search Engine Optimization or SEO is the sometimes tedious and frustrating albeit highly rewarding process of making your website easy for Search Engines such as Google, Yahoo, Bing, Ask.com and other Search Engines (SE's) to properly index and rank it in the search results for your industry. So let us pull back the curtain, just a bit, to unveil the mystery of this frequently misunderstood, but vital process.

For example, when a person living in Atlanta uses Google to locate a video production company, they will likely type "video production Atlanta" into Google's search field.

The "sponsored links" which are typically located on the far right side of the results page, and above the main section of the search results are paid links. There are many reasons why a company will "pay per click"; some are unable to execute an effective search engine optimization campaign, others may have a Flash based website which can not be indexed and are forced into this type of paid advertising in order to attract traffic to their site.

The search results immediately following these paid links still enjoy the same prime real estate space-without having to pay the ad costs. How did they get that level of ranking without paying for it? The answer is SEO. They knew how to make the most of their websites' SEO potential. And with this article, you'll develop some understanding of how you can, too.

By using SEO techniques properly throughout your site, you can achieve higher search engine rankings for the keywords that you optimize for.

When you search for a term in a search engine, like "website design New York," the search engines want to provide you with the very best and most relevant websites for your inquiry. It's important to understand how search engines work in order to understand SEO.

And the first thing you should know is that search engines prepare ahead of time for your keyword search. Here's how:

Crawling: Search engines have already used programs called "spiders" to automatically "crawl" the web. The spiders have made their way around the web and its files to get an idea where and what things are. The spiders crawl websites on an ongoing basis.
Indexing: After a website and its pages have been "crawled," the search engines put these pages into categories (called indexes)-so that they are easier to find later. This is one of the reasons why ongoing SEO is important-because each time they crawl, if your website has been updated with fresh content it will be re-indexed. Search engines give special attention to sites that are updated frequently with new content. Sites with fresh content are more likely to get better rankings.

When you do a keyword search in a search engine, here's what happens:

· Let's say you type "website design New York" into a search engine. " The search engine checks its index and finds all the websites that match your request.

· Then, the search engine uses an algorithm (mathematical sorting equation) to determine which of these documents is the most relevant to your query of "website design New York."

· The search engine displays your results.

· Therefore, the websites that were optimized for the search term "website design New York" are far more likely to show up in these results than those websites that haven't been optimized.

This is where SEO can do wonders for your business. If you have properly optimized your website, then your site is more likely to show up every time someone searches for keywords that are related to your business. This will ultimately increase the traffic, and leads to your site.

Why is ongoing SEO important?

The major search engines change their algorithms frequently, so staying on top of your SEO is an ongoing process. Each of these algorithms place different amounts of importance on things like keyword density, meta tags, links, indexes, and unique content. What works today may not work tomorrow, so ongoing SEO efforts are essential to gain rankings, and keep them.

In closing, search engine optimization is all about making your site visible to the search engines for the keyword searches that are most related to your business. SEO is not advertising. The idea behind SEO is to increase your search engine ranking because your site is relevant to a particular search term, not because you pay. Because of this, SEO is often referred to as "organic" or "natural" placement.

The other thing about SEO is that unlike paid Pay-Per-Click advertising, it doesn't guarantee first page placement. However, when done properly, it can significantly increase your chances. As a matter of fact, any website that doesn't take advantage of some basic SEO is doing itself a disservice, and missing out on viable traffic.

It is true that SEO can be a frustrating and tedious process, but please remember, you are not alone because we are here to help in any way we can. Even if you are not currently a Reel Magic Media client, we are happy to take your call so that we may assist or guide you through this process about which we are so passionate.

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